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Public Relations: Strategies and Tactics, Global Edition

Dennis L. Wilcox

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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Baskı Detayları

Yazar

Dennis L. Wilcox Glen T. Cameron Bryan H. Reber
İsbn 10

1292056584
İsbn 13

978-1292056586
Sayfa sayısı

624 sayfa
Yayınevi

Pearson Education Limited; 11th edition. baskı

dil

İngilizce
Boyutlar ve boyutlar

20,3 x 3,7 x 25,4 cm
Gönderen Public Relations: Strategies and Tactics, Global Edition

30 Haziran 2014
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