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International Services Marketing : New Trends and Updated Terminology

Kolektif

This book had become a significant input for the fourth generation universities as well as actors of Industry 4.0 by augmenting the advanced topics of Services Marketing in a reader-friendly format to the final reader. It is almost not possible to witness a huge list of highly qualified contributors in a single academic output. I congratulate 51 contributors one-by-one also proves the importance of the title. I am happy to forward advanced topics of "Services Marketing" for your kind knowledge that will take its place permanently in your digital devices even before and through Industry 4.0. Editör(ler) : Prof. Dr. İge Pırnar, Evla Mutlu Kesici, Res. Asst. Melih Tütüncüoğlu, Res. Asst. Metehan İğneci

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Baskı Detayları

Yazar

Kolektif
İsbn 10

6059440703
İsbn 13

978-6059440707
Sayfa sayısı

476 sayfa
Yayınevi

Detay Yayıncılık; 1. baskı

dil

Türkçe
Boyutlar ve boyutlar

1 x 16 x 24 cm
Gönderen International Services Marketing : New Trends and Updated Terminology

5 Kasım 2019
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